London South Bank University
Clearing
— PROJECT NAME
London South Bank University
Clearing
— ROLE
Lead UI Designer
Context
London South Bank University needed a redesigned digital experience for their Clearing 2025 campaign. The challenge was to deliver a clear, user-friendly interface under significant time and budget constraints, while meeting strict Clearing deadlines.
Role
I acted as Lead UI Designer, collaborating closely with a Senior UX Designer, the implementation team, project manager, key stakeholders, and the client.
Challenges
- Tight timeline with immovable Clearing deadline
- Limited budget requiring efficient use of resources
- High visibility project with strong impact on student recruitment
— PROCESS & SOLUTION
Process
- Partnered with the Senior UX Designer to translate research insights into an intuitive user interface.
- Worked in close collaboration with developers to ensure designs were practical for rapid implementation.
- Ran design reviews with stakeholders to maintain alignment and secure swift approvals.
Solution
- Designed a responsive, accessible Clearing homepage optimised for quick navigation and clarity of action.
- Prioritised strong visual hierarchy to highlight key calls to action:Apply/Register and Call/Explore courses.
- Introduced clear signposting for FAQs, course search, success stories, and student engagement features.
— OUTCOME & REFLECTION
Outcome
- Successfully delivered on time and within budget.
- Enhanced visibility of key information, supporting student decision-making during a critical recruitment window.
- Strengthened the university’s digital presence during the Clearing period.
Reflection
This project demonstrated my ability to lead design under pressure, manage constraints effectively, and work collaboratively across disciplines to achieve a successful outcome.